Ohio Art Set to Launch New Holiday Campaign

BRYAN, OHIO – Ohio Art will launch two new TV spots and a multi-million-dollar national TV campaign for its Color Etch A Sketch, SparkleLights and Lum-Sketch. The spot, directed at moms, asks, ‘Wouldn’t your child enjoy an Etch A Sketch as much as you did.?’ but Ohio Art spent roughly $2.5 million last year on advertising. Lou Beres & Associates, Chicago, handles.
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