Brand MarketingOhio Art Set to Launch New Holiday CampaignBy Adweek Staff|October 4, 1993ShareBy Adweek Staff|October 4, 1993ShareBRYAN, OHIO – Ohio Art will launch two new TV spots and a multi-million-dollar national TV campaign for its Color Etch A Sketch, SparkleLights and Lum-Sketch. The spot, directed at moms, asks, ‘Wouldn’t your child enjoy an Etch A Sketch as much as you did.?’ but Ohio Art spent roughly $2.5 million last year on advertising. Lou Beres & Associates, Chicago, handles.Copyright Adweek L.P. (1993) Adweek Adweek