It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
IDEA: It’s been two decades since “Macho Man” Randy Savage bellowed at young men to “Snap into a Slim Jim.” Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren’t even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the “Spicy Side” ads from Venables Bell & Partners).
Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro’s epic day.