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LOS ANGELES New executions in Toyota’s Nascar-sponsorship campaign starring Darrell and Michael Waltrip break this weekend.
“[Darrell Waltrip] is the right guy for the job because he has such legitimacy,” said Saatchi & Saatchi creative director Greg Braun. “He’s one of the most popular personalities and he’s loaned credibility to Toyota’s racing efforts. So we created spots that played to his strengths and had an element of truth to them.”
Dave Ayriss handled art direction; Randy Quan wrote the copy.
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