How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
One baby is crying, another looks content, but each has a universal bar code on his head.
The crybaby is featured in a print ad for White Plains (N.Y.) Hospital Center that first appeared in February. The code illustrates how some healthcare providers–not the hospital, of course–treat patients like numbers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in