Ogilvy’s Calle Sjöenell Heads to Lowe Brindfors

Becomes creative chief at Swedish shop

Ogilvy & Mather's Calle Sjöenell is heading back to his native Sweden to become chief creative officer at Lowe Brindfors.

At his new agency, Sjöenell will succeed executive creative director Rickard Villard, who has left to pursue personal projects. Villard had held the top creative role for two years and had worked at Lowe since 2004.

Sjöenell spent more than two years at Ogilvy in New York, where he was CCO for the office. In that period, he worked for marketers such as Coca-Cola, Ikea and Kimberly-Clark.

At Lowe Brindfors in Stockholm, he'll partner with CEO Annette Gardo to lead an office of about 80 staffers, including a creative department of 15. Top accounts there include Unilever (Magnum), BMW, Mini Cooper and Swedback. Sjöenell, who'll also join the agency's global creative council, is expected to start in the fall.

Before Ogilvy, Sjöenell held senior creative positions at Bartle Bogle Hegarty in New York and Fallon in Minneapolis. His return to Sweden comes after eight years in the U.S.