OgilvyOne to Open S.F. Outpost

NEW YORK WPP Group’s OgilvyOne has landed interactive creative responsibilities for Yahoo! and the brand’s properties, sources said.

The online duties were previously handled by an in-house group of less than 20 people, who have been let go, sources said. Yahoo! handles its online media internally, with WPP’s mOne providing some consulting.

Yahoo!’s relationship with Soho Square, a WPP multi-disciplinary team that has handled general advertising, branding and direct efforts for the Sunnyvale, Calif., Web portal for the last 15 months, is not affected, according to sources.

The budget could not be immediately determined.

To service the account, OgilvyOne is opening a San Francisco office, which will be led by managing director Mark Yesayian, sources said.

A Yahoo! representative could not be reached, and an OgilvyOne rep declined comment.