OgilvyOne Exec Jumps to Universal McCann

NEW YORK Interpublic Group’s Universal McCann has hired Stuart Bogaty as managing partner.

Bogaty is tasked with overseeing the agency’s global Intel and MasterCard accounts. Based in New York, he will report to Nick Brien, worldwide chief executive of UM.

Bogaty joins from WPP Group’s OgilvyOne, where he served as chief executive officer of its NeoSearch@Ogilvy North America unit and co-managing director of Neo@Ogilvy New York. His client responsibilities included Cisco, Lenovo, SAP and Yahoo.

In a statement, Brien said Bogaty “brings both a powerful vision of the future of communications as well as a unique skill set and exceptional experience” to his new post.

Before he joined OgilvyOne, Bogaty was director of interactive marketing at Cone. He founded the Boston-based shop’s interactive marketing practice and helped set up its New York office, overseeing media and marketing activity for Monster.com, About.com, Paper Mate and Dunkin’ Donuts, among others.

Bogaty is the latest in a string of recent senior management hires by Brien, who is putting his imprint on the agency after signing on as CEO last fall. Other recent hires include Steve Soldano as global managing partner on Microsoft; Wayne Fletcher as global head of communications planning; Graham Duff as president of the Europe, Middle East and Africa regions; and Graeme Hutton as director of consumer insights and research for the U.S.