OgilvyInteractive’s Windsor to Lead CAA Marketing

NEW YORK Former OgilvyInteractive CEO Mike Windsor is joining Creative Artists Agency in October to head its 20-person marketing department, the talent agency said today.

In the post, Windsor, 49, will look to leverage film, television, music, video games, theater and other entertainment forms to help build and drive business results for brands. Some clients of CAA’s marketing arm include Coca-Cola, Procter & Gamble and Motorola.

Lee Gabler, CAA co-chairman and head of television, has been managing the marketing department over the past year while the Beverly Hills, Calif.-based company was conducting the search.

Windsor most recently spearheaded acquisitions, partnerships and strategic initiatives for Ogilvy & Mather’s interactive resources in 42 markets. He also oversaw the WPP Group agency’s Motorola account, a responsibility that has been assumed by Ogilvy worldwide client service director Peter DeNunzio.

This was Windsor’s second tour of duty at Ogilvy. The first was from 1986-1992, during which he worked in the Los Angeles and Houston offices and served as group account director on Microsoft. In between his Ogilvy stints, he served as president at Anderson & Lembke in San Francisco (now part of Interpublic Group’s McCann Erickson Worldwide).

No immediate successor will be named for Windsor at OgilvyInteractive, which is aligned with direct-marketing unit, OgilvyOne, a company representative said. “Interactive remains a critical focus for OgilvyOne and will be one of Brian Fetherstonhaugh’s top priorities when he takes over as CEO in October,” the rep said.

Fetherstonhaugh, 46, who has been chairman of global brands at Ogilvy since 2002, becomes OgilvyOne chief executive next month, when current CEO Reimer Thedens relinquishes that title. Thedens, 56, will remain chairman of OgilvyOne until his retirement in early 2005. John Seifert, 47, a 25-year agency veteran and global leader on the American Express, BP and DuPont accounts, is taking on Fetherstonhaugh’s chairman of global brands role.