OgilvyInteractive Hires Lot21 Founder

NEW YORK OgilvyInteractive North America has hired Eric Wheeler, one of the founders of Lot21, as executive director.

In the newly created post, Wheeler, 34, will oversee operations, strategy and client development for the OgilvyOne unit, which works with clients like American Express, IBM and Kodak, among others. He will partner with Jan Leth, OgilvyInteractive executive creative director, and will report to Carla Hendra, president of WPP Group’s OglivyOne.

“The opportunity for me to partner with Jan and drive this business was a tremendous one,” said Wheeler.

Wheeler assumes many of the responsibilities previously held by Jeannette McClennan, who left her post as president of OgilvyInteractive North America late last year, Hendra said [IQ Daily Briefing, Nov. 15, 2002].

Wheeler most recently was at Carat Interactive, where he served as chief operating officer until last December. He joined the Boston-based, Carat-owned agency in early 2002 through its $2 million purchase of Lot21, the interactive shop he founded with Kate Everett-Thorp in 1998.

Before leading Lot21 as president and COO, Wheeler was director of partnership programs at CNET’s Snap! Online for about 18 months. His experience also includes one-year stints at San Francisco shops Anderson Lembke and WPP Group’s Young & Rubicam, where he developed digital marketing programs for Microsoft and Novell, respectively.