Ogilvy Wins Mag-Lite Account

LOS ANGELES-Ogilvy & Mather, which is still basking in the glow of a major account win earlier this year, has something else to boast about. The agency has been tapped for the Mag-Lite flashlight account.

Although the line of heavy-duty flashlights is not on the scale of the estimated $40 million Symantec account Ogilvy landed earlier this year, Mag-Lite gives the agency two significant wins in reviews this year that included other major shops.

Ogilvy, which was tapped to handle Symantec’s consolidated account following a shootout with Goodby, Silverstein & Partners, FCB Worldwide and Young & Rubicam, all San Francisco, was awarded the new business by Mag Instrument following an informal review.

Ogilvy, which will handle creative and media on the estimated $5-10 million account, competed against Ground Zero, Marina del Rey, Calif.,