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NEW YORK — Ogilvy & Mather has won the estimated $400 million AT&T Wireless account after a 4-month review, sources said.
The shop beat out FCB, New York, which took over the defense of the account from its San Francisco office, and TBWA\Chiat\Day in Playa Del Rey, Calif. Fallon in Minneapolis was cut from the review late last month.
The AT&T Wireless account, handled by FCB San Francisco for four years, went into review in March in preparation for the telecom giant’s split this month into four units–wireless, broadband, business and consumer.
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