Ogilvy Wins $100 Mil. SAP Account

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Software Maker Consolidated Account; Arnold Among Losers
NEW YORK–Ogilvy & Mather has won worldwide creative and media duties for SAP AG, a German software company, with consolidated billings of $100 million, sources said. Ogilvy won the business without a review.
SAP was previously handled by several agencies overseas and by Arnold Communications, McLean, Va.,

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