Ogilvy Taps McGann

As part of its own rebranding campaign, Ogilvy here has hired Geoff McGann to serve creative director at the historic shop.

Ogilvy & Mather, which recently moved from stuffy office space on Wilshire to a new, cutting-edge 28,000-square-foot converted warehouse, is determined to compete with its younger rivals.

“This is just part of our ongoing revitalization of this office in this market,” said executive creative director Joe McDonagh.

McGann, who first came aboard as a freelancer in mid-October, took over the creative director duties previously handled by former creative director Steve Chavez, who will be working freelance, agency executives said.

McGann, 37, will be in charge of creative for all the Culver City, Calif.-based