Ogilvy Takes Off With Ski-Doo

DETROIT – Ogilvy & Mather here was named agency of record for the Ski-Doo snowmobile business of Valcourt, Quebec-based Bombardier Inc. Estimated billings are $3-4 million. The assignment is for North America, though Ogilvy’s Toronto office will handle advertising for English-speaking Canadians. L’Academie-Ogilvy, Montreal, will handle for French Canadians.
Copyright Adweek L.P. (1993)