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Cornerstone Ogilvy & Mather client American Express remains a prestige brand, but “the notion of who is a member is changing,” said agency chief strategic officer Colin Mitchell. The challenge is to be “cooler, modern and more diverse” in the advertising.
Such is the main task facing Jennifer Colman, ex-director of strategic planning at Wieden + Kennedy in New York and the new worldwide planning director on the global account, one of Ogilvy’s largest, along with IBM and Ford.
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