Ogilvy Scores Chicago Wolves Pack

CHICAGO Ogilvy & Mather has been named lead agency for the Chicago Wolves without a review, agency executives said.

The Chicago agency will work with the American Hockey League team’s in-house marketing staff.

Ogilvy will handle television, print, online and public relations for the Wolves.

The AHL franchise had produced advertising internally with marketing carrying “Throw yourself to the Wolves” as a tagline. The team’s recent TV ads featured Wolves head coach John Anderson chopping meat.

The Wolves spent $1.5 million on advertising last year, according to TNS Media Intelligence/CMR.