Ogilvy on saving the world through advertising

In a testament to the belief that advertising can change the world, Bill Becker, executive director of the Presidential Climate Action Project, told an Adverting Week audience on Wednesday at a three-part discussion on climate change and corporate social responsibility: "If the 'Hopenhagen' campaign started a year ago, we might have a climate bill in Congress."
  The recently launched "Hopenhagen" campaign is a United Nations-driven global campaign created by Ogilvy Worldwide that aims to "create a people's movement," said Freya Williams, senior partner and planning director at Ogilvy.