Ogilvy Puts Cisco in Prime Time

NEW YORK Cisco Systems launches the second phase of its estimated $160 million global ad campaign on Thursday with executions that focus on the ability of the company’s Internet networks to provide clients with a layer of self-defense that even an 8-year-old can understand.

Two new 30-second spots created by WPP Group’s Ogilvy & Mather in Culver City, Calif., and directed by Joe Pytka will be shown during tonight’s prime-time lineup, with a national break on Monday.

The first ad, “Sarah’s Escapade,” centers on an 8-year-old girl visiting her dad, a chief financial officer, at his company. While dad is outside of his office, the girl decides to download a game off the Internet. A screen pops up announcing, “Internet Worm Detected.” A new screen quickly appears, assuring the child that the network has identified the worm and fixed it. She spins in her dad’s swivel chair in triumph.

The second commercial features the CFO and his assistant talking in an office hallway. The assistant tells him that a worm is on the network and that it “looks like an inside job.” How could that happen, the CFO asks, as his daughter pops out of his office to tell him she just downloaded a new game on his computer. The look on his faces reveals that he’s solved the mystery.