Ogilvy ONDCP Effort Brings Teens Into Focus

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WASHINGTON, D.C. Ogilvy & Mather’s latest spot for the White House’s anti-drug media campaign depicts the uncertainty teens face when they know a friend has a drug or drinking problem, but are hesitant to help, sources said.

The 30-second ad, “Lake,” will air on CBS during the premier of Survivor: All Stars, following Sunday’s Super Bowl. It opens with a teenage girl standing on a dock, sources said. She alternately looks out at the water and then turns her back on the lake.

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