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Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of Ogilvy East in New York in February, helped shape global campaigns for Coca-Cola while working at the agency’s Paris office.
Ogilvy picked up the brand’s global and U.S. business, per sources. The sugar-free drink’s U.S. account had previously been handled by Droga5, which defended the assignment, in a pitch.
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