Ogilvy Names Anthony Wong as Its New Global Effectiveness Chief

Succeeds the late Tim Broadbent in the role

Anthony Wong has been named worldwide effectiveness director at Ogilvy & Mather, a role he will fill while continuing as client leader for TeamHW, WPP's dedicated agency unit on the Huawei account.

In the effectiveness role, Wong succeeds his mentor, Tim Broadbent, who held that position since 2009 before succumbing to cancer over the summer. In the new job, which Wong starts Jan. 4, he is tasked with finding more efficient ways for Ogilvy to work with key clients and deliver effective communications.

"I feel in my heart that no one would be more pleased than Tim by Anthony's elevation," said Ogilvy global CEO and chairman Miles Young, in a statement. "Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business."

Wong, who is based in Hong Kong, said, "Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today."

During his run as president of global brand management for Ogilvy's Asia-Pacific operations, Wong won numerous effectiveness awards, including the first IPA honors for China and Malaysia. (Wong's successor in that position has not been named.)

Separately, Ogilvy has named two new members to its worldwide board: Sophie Hoffstetter, leader on the agency's Unilever account, and Mike Welsford, who oversees its Nestlé business.