Ogilvy Muscles In on Cisco Account

WPP Group’s Ogilvy & Mather has leveraged a prior relationship with a former IBM marketing executive to get a crack at Cisco Systems’ $50-60 million account, now at a division of Grey based in San Francisco, sources said.

Ogilvy’s Los Angeles office is said to be developing a new campaign for Cisco, less than four months after the San Jose, Calif., systems provider hired darkGrey, said sources. Leading the effort is Ogilvy vice chairman Steve Hayden, a creative director long associated with IBM, the largest client of Ogilvy in New York.