Overall Billings Growth: Up less than 1% to $490 million: (grade C)
Clients Lost: None: (grade A+)
New Clients: Up 2.9% from Cellular One, Kimberly-Clark, Petrolon, and Borders Bookstores: (grade C-)
Growth From Current Clients: 0%: (grade C)
Creativity: Solid new work for American National Bank, Equal, and Sears shows how well the agency can do: (grade B)
Management Savvy: Top management’s packaged goods background is starting to pay off. The real test will be if it can keep the Sears business together: (grade C+)
Teachers Comments: The agency shows that it can win in a new business pitch. It needs something big to offset what may be a Sears loss out of the Chicago office.
Overall Grade: B-
Copyright Adweek L.P. (1993)