Ogilvy & Mather and Cellular One Disconnect

CHICAGO – Ogilvy & Mather here announced it will split with its Michigan and Ohio Cellular One client at the end of the year. An internal O&M memo stated that ‘it has become clear that we will be unable to deliver the level of local market support that Cellular One requires (within the standards which we demand) and continue to do so profitably’ on the $3-4 million account.
Copyright Adweek L.P. (1993)