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Ogilvy & Mather has a new piece of Nestlé business: The WPP agency has been assigned U.S. marketing responsibilities for Nesquik, a brand previously handled by McCann-Erickson L.A., sources said.
In 2011, Nestlé spent $26.4 million in U.S. measured media on Nesquik, an amount that does not include digital spending or business-to-business advertising, according to Nielsen.
Nestlé roster agency Publicis was thought to have also been considered for the Nesquik assignment. Ogilvy L.A. is said to be the office handling Nesquik, given its proximity to the client in California.