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Client Hoping to Attract Younger Buyers
NEW YORK–Jaguar is attempting to inject a more personal touch into its 1998 model year advertising as the luxury car maker seeks to attract a younger audience.
A new campaign from Ogilvy & Mather here breaks this week. The ads focus on Jaguar’s best-selling XJ series–specifically the redesigned XJ8.
The client, which previously focused solely on the attributes of its models, wants to put “the romance back into Jaguar,” said Albert Saltiel, general marketing manager for Jaguar Cars.
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