Ogilvy Faces Anti-Drug Challenge in Senate

WASHINGTON, D.C. Ogilvy & Mather’s contract for the White House’s anti-drug media campaign would be terminated and the Partnership for a Drug-Free America given an equal say in formulating ad strategy, according to language in a draft Senate bill reauthorizing the $150 million effort. That bill is expected to be introduced this week.

The measure, to be sponsored by Senators Joseph Biden (D-Del.); Charles Grassley (R-Iowa); and Orrin Hatch (R-Utah), calls for terminating Ogilvy’s contract within 90 days of the bill’s passage or exercising an option not to renew the contract.