Ogilvy Enlists Brand Exec

NEW YORK Ogilvy & Mather has expanded its brand experience practice with the addition of Kym Blanchard, a former marketing executive from the magazine industry who takes the new role of director of branded alliances.

Blanchard, former associate publisher of Vibe, is tasked with forging alliances between agency clients and brands in the “print, outdoor and event zone,” said Ogilvy New York managing director Andy Berndt, to whom she reports. She will work closely with Doug Scott, executive director for branded content and entertainment—who focuses on film and entertainment—and chief strategic officer Colin Mitchell.

Scott,