Ogilvy Dials Up Datek Duties

Creative and media planning duties for online brokerage Datek’s $55 million account are expected to shift from Bozell to Ogilvy & Mather within the next month, sources said. Ogilvy handles the $60 million ad account of Ameritrade, the discount brokerage that is buying Datek in an all-stock transaction valued at $1.3 billion.

In a bittersweet twist, Bozell last week won a silver Lion at the Cannes ad festival for its Datek print work that shows alternative uses for the stock page.

A Datek representative confirmed that the company would sever ties with Bozell this summer, but referred further inquiries to Ameritrade.