Ogilvy Debuts the 'M Life' in Spots for Telecom

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NEW YORK — AT&T Wireless is expected to launch its new ad campaign from Ogilvy & Mather during the Super Bowl; the theme is, “Welcome to m life,” sources said.

The agency is hoping the line, which is short for “mobile life,” becomes part of the lexicon in the same way the term “e-business” has caught on.

The

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