Ogilvy, City of Chicago Team Up on Snapchat AR Lens to Encourage Mask Usage

The lens can only be unlocked by Snapchatters wearing facemasks

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Ogilvy Chicago and the City of Chicago teamed up on a Snapchat augmented reality lens to encourage residents to wear their facemasks during the coronavirus pandemic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in