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Ogilvy Chicago and the City of Chicago teamed up on a Snapchat augmented reality lens to encourage residents to wear their facemasks during the coronavirus pandemic.
Snapchatters can only unlock the lens by putting on a mask, and the agency said the lens uses its Chicago Design System to enable people to choose from different designs related to the city, including the logos of its sports teams.
Ogilvy deputy chief creative officer worldwide Joe Sciarrotta said in a statement, “We’ve been looking for ways to empower Chicago’s younger residents to share the precautions they are taking as they confront this pandemic.
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