Ogilvy Chicago and the City of Chicago teamed up on a Snapchat augmented reality lens to encourage residents to wear their facemasks during the coronavirus pandemic.
Ogilvy, City of Chicago Team Up on Snapchat AR Lens to Encourage Mask Usage
The lens can only be unlocked by Snapchatters wearing facemasks
The lens uses Ogilvy's Chicago Design System to enable people to choose from different designs related to the city
Ogilvy/City of Chicago/Snap Inc.
