Ogilvy, City of Chicago Team Up on Snapchat AR Lens to Encourage Mask Usage

The lens can only be unlocked by Snapchatters wearing facemasks

The lens uses Ogilvy's Chicago Design System to enable people to choose from different designs related to the city Ogilvy/City of Chicago/Snap Inc.

Ogilvy Chicago and the City of Chicago teamed up on a Snapchat augmented reality lens to encourage residents to wear their facemasks during the coronavirus pandemic.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.