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CANNES, France—Ogilvy & Mather in Brazil, which had an enormous success this spring with its "Real Beauty Sketches" campaign for Dove, picked up a Grand Prix here tonight in the Promo & Activation Lions contest for a completely different campaign.
The winning work was an organ-donor campaign called "Immortal Fans" that targeted supporters of Sport Club Recife, known to be among the most passionate in the soccer-rabid nation. The agency recruited real patients on actual transplant waiting lists to make their appeal to the fans directly.
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