Ogilvy Among Shops Pitching Ideas for McD's Diner Inside

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Seeking ideas to bolster its Diner Inside concept, McDonald’s has turned to agencies, including nonroster shop Ogilvy & Mather here, according to sources. Roster shops DDB and Leo Burnett were also asked to pitch strategies.

The first Diner Inside store opened in March 2001 in Kokomo, Ind., offering such traditional diner fare as meat loaf and mashed potatoes.

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