Ogilvy Airs Initial Starwood Ads

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Ogilvy & Mather will bow the inaugural effort for Starwood Hotels & Resorts Worldwide this week with a $50 million campaign to launch Starwood Preferred Guest, its frequency program, sources said. The ads are the first in which the client supports the Starwood brand.
Ads for Starwood Preferred Guest will begin with print, likely touting membership as being “where nothing is far away.” Media should eventually include TV, along with direct mail and cross-marketing with partners such as American Express, AT&T, Avis Rent A Car and Banana Republic.
The world’s largest lodging company, based in White Plains, N.Y.,

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