Ogilvy to Air New ONDCP Ads

Ogilvy & Mather’s work for the third phase of the Office of National Drug Control Policy’s $1 billion media campaign will use simple messages that repeat themes from previous anti-drug ads. Some 40 new ads will argue that parents should be more involved with their children and remind viewers that most kids don’t use drugs.
The New York shop’s campaign will target youth with messages from country/pop band the Dixie Chicks. ONDCP is also sponsoring tours by Latino artist Ruben Blades and crooner Marianne Faithfull (who has fought a lengthy battle of her own with heroin).