OGB Tries Animation

A campaign from O’Neil Griffin Bodi for The Mom’s Place at the Catholic Medical Center employs animation to inform expectant mothers about the luxurious at tributes of the new mater nity wards.

A 30-second commercial opens on an animated pregnant mom with a bubble above her head, en visioning the type of extra features she would like in a ma ternity ward.

A voiceover says, “When we decided to bring maternity care back to Catholic Medical Center, we asked moms what they wanted. They said: large, comfy rooms with big beds, private baths with whirlpool tubs. And moms wanted to be pampered by nurses with the experience to comfort and care. The Mom’s Place is a family-centered birthing experience that’s different, because moms deserve it.”

“The premise [of the spot] is it’s a place to be pampered,” said Rose Longo-White, broadcast producer at OGB.

The Mom’s Place is a division of the Manchester, Mass.-based Cat h olic Medical Center. It is scheduled to open on Mother’s Day, May 12, and features rooms with double beds, Jacuzzis and carpeting.

The campaign, airing in New Hampshire only, is supported by collateral material and uses the tagline, “The place for families to be.” OGB also designed the adult and baby swan logo for the facility.

The Manchester, N.H.-based shop chose animation in order to “break away from the clutter and develop something that has a fun personality,” said Longo-White.