OfficeMax Elf Goes Beyond Viral

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NEW YORK The OfficeMax elf is getting physical this year.

The office supplier last year ran a holiday digital campaign centered around 20 Web sites. The break out hit was elfyourself.com, which let people upload pictures of themselves onto the body of a dancing elf. From the end of last Thanksgiving 2006 until New Year’s Day, it garnered 40 million hits.

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