OfficeMax 'Blogcasts' New Product Launch

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OfficeMax on Tuesday will introduce a new product line by Peter Walsh, a professional organizer who’s also well-known from TLC’s show Clean Sweep. But instead of tackling traditional media, the office supplies retailer decided to create buzz around the product launch via a live “blogcast” with Walsh himself.

The product line, called [In]Place System, includes document wallets and file folders, portable file totes and rolling case files, and color-coded hanging files and expanding files that can be used alone or together as an organizational system.

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