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NEW YORK Staples has confirmed consolidating global media chores at WPP Group’s MediaCom, its principal incumbent, following a review.
The agency, which already handled Staples in the U.S., now adds work in the U.K. and Canada.
Staples’ domestic ad spend last year was $130 million, per Nielsen Monitor-Plus. Global figures were not immediately available, but sources said the vast majority of the company’s media spending takes place in the U.S.
In addition to MediaCom, Publicis Groupe’s Zenith Media and Interpublic Group’s Universal McCann also competed, all pitching from their offices in New York.
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