Office Supplier Taps MediaCom

NEW YORK Staples has confirmed consolidating global media chores at WPP Group’s MediaCom, its principal incumbent, following a review.

The agency, which already handled Staples in the U.S., now adds work in the U.K. and Canada.

Staples’ domestic ad spend last year was $130 million, per Nielsen Monitor-Plus. Global figures were not immediately available, but sources said the vast majority of the company’s media spending takes place in the U.S.

In addition to MediaCom, Publicis Groupe’s Zenith Media and Interpublic Group’s Universal McCann also competed, all pitching from their offices in New York.

Canadian and U.K. chores had been handled by UM and Zenith, respectively.

Final presentations took place last month.

The office supply retailer is headquartered in Framingham, Mass., and yesterday became one of the first advertisers to pull spots from Don Imus’ radio show following the talk host’s offensive remarks last week about the Rutgers University women’s basketball team.

IPG’s McCann Erickson in New York handles the chain’s creative duties, which were not in play. Humorous ads in recent years have employed a large Staples “Easy” button that solves most office-supply problems.