Office Depot Talks To Small Business

Office Depot shifts the target of its “What you need. What you need to know” campaign from parents with school-age children to small-business owners in an effort breaking today out of Omnicom Group’s BBDO, New York.

Four spots will run through Thanksgiving. The first spoofs makeover reality shows and shows “JoAnn,” a small-business owner who, her colleagues say, needs to “update her look.” Cut to bespectacled JoAnn, seated at her desk. Behind her, her office is instantly transformed by new furniture, computers, cordless phones and PDAs as her co-workers shriek gleefully.