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New Campaign From Wyse Kicks Off Retailer’s New Sponsorship
CHICAGO–Office Depot next week begins a $10 million back-to-school campaign that continues its ties to the comic strip Dilbert while forging a new partnership with the National PTA.
Two 30-second TV spots from Wyse Advertising in Cleveland break Aug. 5. The spots, using the Dogbert character from the comic strip, are the first to be scripted by Dilbert creator Scott Adams. Office Depot has used the Dilbert character in its advertising since awarding the $30 million account to Wyse late last year.