On the Offensive

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Ladies and gentlemen, the technology offensive has begun,” a man with a shaved head and a sharp black suit says as he addresses a packed crowd in a sleek, screen-covered auditorium. He speaks with a slight but attention-getting German accent: “Observe: Laser-guided adaptive cruise control, a rearview camera … headlights that turn to illuminate your problem curves …” As he continues to list the features of the competition’s luxury SUV, and beauty shots of the RX 330 are flashed, like Miss Universe, on the multiple screens, an alarming figure stands up on stage to quiet him.

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