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To coincide with the debut of Beaujolais Nouveau 2000, French winemaker Les Vins Georges Duboeuf re-cently launched its first TV spot in the New York metropolitan area.
Titled “Bad Dream,” the commercial uses humor and a surreal dream sequence—which focuses on the colorful and distinctive Duboeuf label—to enhance brand awareness. In the spot, a man’s nightmare features mask-wearing young people who try to take away his vino.
“We wanted to reach a younger urban demographic, consumers in the 25-35 range,” said Richard Long, president and creative director of Long Advertising in New York.
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