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Backed by what it calls “extensive research,” Matthews/Mark is launching ads for Odyssey that comi cally blame the greenkeeper for all golf putting follies.
The San Diego agency launches four TV spots this month promoting the client’s putters. The global campaign, which includes print ads, paints the greenkeeper as a highly educated but evil saboteur.
“The green is the breeding ground of paranoia,” joked agency president and creative director Michael Mark. “There’s a myth that the game is between you and the golf course.
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