Odwalla Begins Search

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Odwalla Inc., which was purchased in December by the Coca-Cola Co., is conducting an agency search to handle its Odwalla juice line and Fresh Sam antha brand, sources said.

Donna Shields, a representative of Coke’s Minute Maid division in Houston, confirmed that an agency search is under way, but could not say if it includes all Odwalla brands or just Fresh Samantha.

She would not elaborate on what stage the search is in, but said roster and nonroster agencies would be considered.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in