Odwalla Begins Search

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Odwalla Inc., which was purchased in December by the Coca-Cola Co., is conducting an agency search to handle its Odwalla juice line and Fresh Sam antha brand, sources said.

Donna Shields, a representative of Coke’s Minute Maid division in Houston, confirmed that an agency search is under way, but could not say if it includes all Odwalla brands or just Fresh Samantha.

She would not elaborate on what stage the search is in, but said roster and nonroster agencies would be considered.



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