Oculus' Name, Logo, Ads in Focus

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Eye Care Client First Eyed Fallon, Then Looked to TraverRohrback
DETROIT-In short order after winning the business, TraverRohrback gave a fledgling eye care company a name, logo and new print campaign.
William Roden, president of laser vision correction company Oculus, originally contacted Fallon McElligott, Minneapolis, about handling the account because he was impressed with the agency’s BMW work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in