Oculus' Name, Logo, Ads in Focus

Eye Care Client First Eyed Fallon, Then Looked to TraverRohrback
DETROIT-In short order after winning the business, TraverRohrback gave a fledgling eye care company a name, logo and new print campaign.
William Roden, president of laser vision correction company Oculus, originally contacted Fallon McElligott, Minneapolis, about handling the account because he was impressed with the agency’s BMW work.
At least partly because of the modest account size-about $2.5 million-Fallon referred Roden to TraverRohrback, Kalamazoo, Mich. After initial discussions, Roden flew agency principals to Detroit in his four-seater plane, and a deal was completed.