Oculus From Facebook Reaches Multiyear Partnership With NBA

It becomes the official VR headset partner of the league, the WNBA and the NBA G League

NBA and WNBA players will receive Oculus Quest headsets as gifts Oculus From Facebook

Oculus from Facebook was named the official virtual reality headset partner of the National Basketball Association, the Women’s National Basketball Association and the NBA G League following a multiyear partnership that was revealed Monday.

The partnership was timed to the start of the NBA Playoffs Monday, and Oculus is the presenting partner of the NBA Rail Cam Replay on ABC, ESPN and TNT, via the new Oculus Front Row View camera angle.

Live NBA League Pass games will continue to be available in VR via Oculus Venues on Oculus Quest and Oculus Go headsets.

And Oculus will have a presence throughout the ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., site of the NBA bubble, and IMG Academy in Bradenton, Fla., where the WNBA is playing its season.

There will be signage in both venues, and NBA and WNBA players will receive Oculus Quest headsets as gifts.

Facebook director of sports media and league partnerships Rob Shaw said in a statement, “The NBA has a strong history of using VR to connect people in ways that weren’t possible before—and that’s never been more important than it is now. We’re thrilled for Oculus to be an official partner of the NBA, WNBA and NBA G League and look forward to helping more fans experience the beauty of professional basketball in VR.”

NBA vice president of media and business development Julie Morris added, “This partnership furthers our ongoing commitment to engage with fans of the NBA, WNBA and NBA G League in new and innovative ways. Together with Oculus, we will create new experiences for our fans, while also bringing them closer to the action through Oculus’ state-of-the-art VR devices.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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