Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gilt launched its first TV campaign today, moving its marketing efforts offline with the help of its first media agency, Ocean Media. The Huntington Beach, Calif., independent won the business after a review where the other finalist was WPP’s MediaCom.
With the online holiday shopping season getting underway, spots for the e-commerce site will air on cable networks like Style, HGTV, E! Entertainment Television, Oxygen, Lifetime and TLC. WPP’s Berlin Cameron United is the creative agency behind the Gilt campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in