Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After releasing one of the more bizarre commercials from Super Bowl 55, Oatly’s chief creative officer John Schoolcraft isn’t too concerned about a blowback, should there be any.
The 30-second spot featured the brand’s CEO Toni Petersson singing an ode to his product in a quaint Swedish field. “It’s like milk, but made for humans,” he croons.
Was it weird? Yes. Was it weirder that the spot is nearly six-years-old and had already been running in Europe? Also, yes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in