Oakley Forgives You (Even If Others Don't) in This Lovely Ode to Athletic Obsession

A soaring soundtrack wants you to know, 'It's OK'

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It’s OK to embrace your slightly antisocial and emotionally volatile tendencies in the pursuit of your athletic obsessions, says a new campaign from Oakley and AKQA.

Today, the sunglasses and sports-gear brand is rolling out the next big installment in its “One Obsession” platform, launched in 2015. This time, though, the campaign has added a fresh theme—”It’s OK.” And by “it,” Oakley means a lot of behaviors that might otherwise be frowned upon—the kind that strain romantic relationships, fray friendships, and mark people as the sort of self-absorbed types so concerned with achieving goals that they’ll probably become obnoxious to be around.

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